Technical Comittee on: Agricultural Robotics and Automation
Program February, 2014

Bruce Hollabaugh,Hollabaugh Bros.,Inc., USA: A Producer’s Experiences and Insights on New Orchard Technologies for the Tree Fruit Industry

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This talk endeavors to convey perspectives, suggestions, and support for a wide array of both newly available and on-the-horizon technologies that have the potential to improve the tree fruit production industry through increased efficiency, improved fruit quality, and/or labor reduction. Additionally, there will be focus placed on tying in a real-world, end-user perspective with the hopes of conveying important realities about the technologies being discussed. Finally, considerations will be given for the pertinence and relevance of future technologies and how to go about working toward their funding, support, and presentation to the industry at large.


Bruce Hollabaugh is the 3rd generation fruit grower who manages the production side of his family's enterprise—Hollabaugh Bros., Inc. A graduate of Penn State University in 2002 with degrees in Horticulture and Spanish, upon returning to the family farm Bruce has introduced small fruit and vegetables to the business as well as focused his efforts on planting high density production systems that decrease labor inputs, promote increased fruit quality, and open the door to automation technologies. Although most at home in the field, it is through the marketing diversity of his family’s business that allows Bruce the freedom to focus on his passion—growing fruits and vegetables.

Last modified: apr. 2014 by Eldert van Henten and Sam Blaauw